Then, they have a chat with a stranger, who also describes their new friend's face to the sketch artist. The new sketch is much more attractive than the sketch based on the women's own self descriptions, since they told the sketch artist about all the things they don't like about their own faces, but the new friend only thought they looked great.
On the surface, this seems like a nice message. Of course we shouldn't be so hard on ourselves and we should recognize our own beautiful qualities.
However, I just can't shake my cynicism when it comes to this campaign. I can't help noticing that the ad begins with the women listing things they don't like about their faces. They have crows feet, or they have dark circles, or their face is fat and round, or their lips aren't full enough. You know when I start to feel that I don't like my face? When other people start talking about all the things that might be wrong with it.
Even when the more attractive sketch is revealed, the women portrayed describe them in terms that are more "Hollywood Beauty" than "Real Beauty." For example, the positive descriptors include "thin," "small chin," "short, cute nose," "much younger," etc.
The ad goes on to emphasize how important it is to be grateful for your natural beauty (much easier when you're young, thin, have a short, cute nose, full lips, and no crows feet), stating that "It couldn't be more critical to your happiness!"
I can think of a few things that are more critical to your happiness than fitting into culturally dominant beauty standards, and the people I know who focus on them are radiant regardless of the shape of their nose.
As well intentioned as this campaign seems, at the root it's still about instilling insecurities into women, thereby manufacturing an artificial need to compel them to buy products (that are incidentally full of unhealthy chemicals).
Sorry Dove, NOT BUYING IT!